Wild 4×4 Tours

At the heart of Wild 4×4 Tours are Murray and Sam Cairns, a dynamic father-daughter duo whose passion for adventure and love for Southern Africa’s wild landscapes are the driving forces behind their business. Based in the picturesque mountain town of Underberg, they bring a wealth of experience and an unyielding commitment to delivering extraordinary travel experiences. Murray, a seasoned name in the tourism industry, has been a prominent figure since 2006. His previous venture, a highly regarded tour company specializing in the Sani Pass and Lesotho, set a benchmark for excellence that continues to inspire. Even after selling the company post-COVID, his enduring passion for tourism led him to re-enter the field, eager to craft new, unparalleled adventures for travelers. Joining him is his daughter Sam. With seven years of international travel and work experience, Sam returned to South Africa, where she immersed herself in the previous family business, working alongside her Dad for a period before selling the company. Her global adventures have fueled her love for remote destinations, making her particularly adept at knowing what makes an exceptional travel experience for